5 Importance of customized email address for small businesses

5 importance of a customized email address to small businesses

A professional, branded email address can work wonders for creating the right image for your small business, one that exudes legitimacy and reliability. With a generic email address, on the other hand, you simply blend in the background.

Here are 5 ways in which a custom email address can boost your small business’s authority.

1. A custom email address makes you more professional
When you’re just starting out, it is difficult to find customers and clients. You need to go out of your way to convince clients and customers that you mean business and that you’re in it for the long haul. This is something a custom email address can help with. It shows that you have put in the effort and the money to invest in an online identity that is true to your business and, thus, makes you look professional.

2. A custom email address improves your credibility
The Internet is full of skeptics, and rightly so. People receive thousands of unsolicited emails from companies and, often, they fall prey to cybercrime. A custom email address will help you circumvent that suspicion to a great degree. You will come across as a real and credible business that is able to perform its professional role and also protect the sensitive personal and financial information of its customers.

3. A custom email address helps build your brand
When a customer sees an email in their inbox that has your company name in it, they will recognize it as yours. This increases your open and click rate and decreases your chances of getting deleted or landing up in the spam folder. Apart from brand recognition, a custom email address also helps reinforce your brand. Every time a person sees an email from you in their inbox, they will also see your company’s name.

4. A custom email address helps you get organized
As your small business grows, you will have more verticals and departments to deal with. You can create custom email addresses for each of these departments to make you and your customers’ lives a whole lot easier. For your customers, it means faster and more pertinent responses. Moreover, when customers see that you have dedicated departments for each of your business’s functions, they will think that you are a well-established company with experienced teams handling the various tasks, even if it’s just you who is responding to all the emails

5. A custom email address makes your online identity future-proof
Service providers are businesses just like you, and the world of business is unpredictable. It may be that tomorrow, your service provider closes down its operations or rebrands itself. This can have serious repercussions for you if your email address reflects your service provider’s name. You will have to change all your email addresses, which doesn’t bode well for your own branding. In this sense, a custom email address is a long-term investment in your branding and communications, making them future-proof.
A custom email address for your small business is the first and the easiest step towards creating the right first impression, attracting clients, and setting yourself up for success, click and sign up here https://www.coolenterprises.mw/webmail/ for your custom email address.