Cool Enterprises 09, Aug 2023

5 Ways to keep your Facebook account safe from hackers

Oftentimes we awaken to the news from our friends that the person we have been communicating with on Facebook is not them and whatever posted on their timeline is not “what’s on their minds.” The question that always comes first is how? Well, we can never really know how it’s done as the effect varies. However there are ways on how you can prevent that from happening to you.
Here are some of the ways on how you can protect your account from hackers.
1.Using a strong password
This may seem like an obvious one, but it’s worth repeating: use a strong, unique password for your Facebook account. Hackers often use automated programs that try thousands of common passwords in an attempt to break into accounts. By using a strong password – one that includes a mix of letters, numbers, and symbols – you make it much harder for hackers to break in.
2.Turn on Two-factor Authentication
Two-factor authentication is an additional layer of security that requires you to confirm your identity before you can log in. This usually involves receiving a code on your phone or another device that you then need to enter in addition to your password. Two-factor authentication makes it much harder for hackers to gain access to your accounts because they not only need your password but also need access to your phone or another device in order to log in.
3.Keep your software up-to-date
One of the best ways to protect your computer from hackers is to keep your software up to date. That includes both your operating system and any apps you have installed, such as your web browser, email client, and office suite. Whenever a software update is released, it usually includes patches for any security vulnerabilities that have been discovered. By keeping your software up to date, you can make sure that you have the latest security patches and are less likely to be hacked.
4.Use a Password manager
A password manager is a program that helps you create and store strong passwords. It can also help you keep track of all your different passwords so that you don’t have to remember them all. This is important because if you use the same password at multiple sites, a hacker who manages to get your password at one site will then have access to all your other accounts as well. A password manager can help by generating strong passwords for you and storing them securely.
5.Be wary of Links and Attachments
Hackers will often send malicious links or attachments to Facebook users in an attempt to infect their computers with malware. Don’t click on links or open attachments from people you don’t know, and be careful, even if it’s someone you know. If the link or attachment seems suspicious, it’s best to err on the side of caution.

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Cool Enterprises 16, Jun 2023

Importance of Social Media for small businesses

Social media has become increasingly important for marketers because of its ability to save their customers time and provide them with content they want readily. Here are five reasons why your business needs to have social media pages.
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Small businesses need social media to enhance brand awareness. As more people embrace social media, you can utilize platforms including Facebook, Twitter, and Instagram to target and reach millions of potential customers quickly and cost-effectively.
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Social media is a sure means of growing your small business. Posts and ads on social media are used to increase website traffic. You can share a teaser of your blog or website content on social media and direct followers to read the full article on your website by providing a link.
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Communication enables you to manage your reputation, respond to crises, engage customers, and develop customer support. Effective communication on social media entails that you acknowledge your customers by sending them plenty of thanks when they’re singing your praises.
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You can utilize social media for targeted advertising. A social media ad is a cost-effective tool that you can use to distribute content and promote your business. It provides strong targeting choices to help you reach the right audience and maximize your investment.
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With social media, you can create, distribute, and promote content related to your business. A way to create relatable content on social media is by engaging your followers. Content ideas can spring from asking your customers what they want. Giving people what they want is a sure way of creating engaging content that people are eager to share with their network.
Small businesses that use social media marketing are 2 times as likely to see an increase in revenue than those that do not. The Internet has a massive reach, and with the right audience, a small business can become very successful.

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Cool Enterprises 12, Apr 2023

5 Importance of customized email address for small businesses

5 importance of a customized email address to small businesses

A professional, branded email address can work wonders for creating the right image for your small business, one that exudes legitimacy and reliability. With a generic email address, on the other hand, you simply blend in the background.

Here are 5 ways in which a custom email address can boost your small business’s authority.

1. A custom email address makes you more professional
When you’re just starting out, it is difficult to find customers and clients. You need to go out of your way to convince clients and customers that you mean business and that you’re in it for the long haul. This is something a custom email address can help with. It shows that you have put in the effort and the money to invest in an online identity that is true to your business and, thus, makes you look professional.

2. A custom email address improves your credibility
The Internet is full of skeptics, and rightly so. People receive thousands of unsolicited emails from companies and, often, they fall prey to cybercrime. A custom email address will help you circumvent that suspicion to a great degree. You will come across as a real and credible business that is able to perform its professional role and also protect the sensitive personal and financial information of its customers.

3. A custom email address helps build your brand
When a customer sees an email in their inbox that has your company name in it, they will recognize it as yours. This increases your open and click rate and decreases your chances of getting deleted or landing up in the spam folder. Apart from brand recognition, a custom email address also helps reinforce your brand. Every time a person sees an email from you in their inbox, they will also see your company’s name.

4. A custom email address helps you get organized
As your small business grows, you will have more verticals and departments to deal with. You can create custom email addresses for each of these departments to make you and your customers’ lives a whole lot easier. For your customers, it means faster and more pertinent responses. Moreover, when customers see that you have dedicated departments for each of your business’s functions, they will think that you are a well-established company with experienced teams handling the various tasks, even if it’s just you who is responding to all the emails

5. A custom email address makes your online identity future-proof
Service providers are businesses just like you, and the world of business is unpredictable. It may be that tomorrow, your service provider closes down its operations or rebrands itself. This can have serious repercussions for you if your email address reflects your service provider’s name. You will have to change all your email addresses, which doesn’t bode well for your own branding. In this sense, a custom email address is a long-term investment in your branding and communications, making them future-proof.
A custom email address for your small business is the first and the easiest step towards creating the right first impression, attracting clients, and setting yourself up for success, click and sign up here for your custom email address.

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Cool Enterprises 21, Jan 2023

Benefits and Disadvantages of WordPress Website in 2023

WordPress is a ‘term’ most website developers are familiar with. It is an application that enables the user to create, edit, publish, and store digital content.

Benefits of WordPress
WordPress is an ideal tool for entrepreneurs and companies to showcase their products and services. Some website developers find the tool advantageous for running and creating websites.
One of the benefits of WordPress is the ability to stay-up-to-date with latest technology, trends and user needs. When the function and purpose of the websites change overtime, WordPress is flexible to meet all the standards and the new changes.

Content Management System (CMS) also stays relevant due to regular updates, resolve problems, and regularly add new useful and exciting features.

Another important benefit is that, WordPress comes with thousands of themes, many of them free. This allows you as the user to customize and personalize your creation as you wish.
Additionally, WordPress is easy to use and it permits you to easily edit pages, navigate through the back-end of the web page. This enables non-technical users to easily build websites simply by installing plugins, especially the ones that offer drag-and-drop features which makes it easier to build websites.

The CMS makes it easier to create and manage your website content. Instead of manually editing code or using clunky website builders, you can use WordPress to create new sites, pages and blog posts, or edit existing content, with just a few clicks.

However, WordPress is known for being decently secured as compared to other platforms. You can install WordPress’s security plugins and updates to make sure that your site remains hack-proof.

Disadvantages of WordPress
Despite the fact that WordPress is mostly used in the world, it has certain weak points. WordPress is publicly accessed and often a target for hackers and spammers because of its popularity and heavy reliance on plugins.

Hackers take advantage of the security problems in plugins and themes, imitate existing ones, or even create entirely new add-ons for the sole purpose of placing harmful code on your site.

The dark side of WordPress is its frequent updates. The software has a continual upgrade cycle in order to improve security, as it is an open-source platform. This is a huge task to the site owners, ultimately making maintenance impossible in certain cases.

Lastly, a slow page speed is one of the major disadvantages of the tool as it greatly affects the user experience plus the ranking of your website. This will not only annoy the marketers and developers who are working on a website but also frustrate the user and cause them to leave your site, costing you potential leads.

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